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With participants from 86 countries and regions, this year’s event attracted nearly 5,800 industry insiders from 2,645 companie
s and organizations, who signed 1,368 deals and cooperation agreements worth up to 14 billion yuan.
A report released during the festival says Chinese cinemas screened 34 domestic animated features that grossed 1.62 billi
on yuan in total in 2018, a rise of 13.3 percent on the output and a 24.5 percent increase in revenue, respectively, compared to 2017.
For many international filmmakers, China‘s expanding cartoon and animation industry has gripped their attention.
“I think Chinese animation production is already headed in a great direction,” says Joe D’Am
brosia, senior vice-president of original programming and general manager of Disney Junior.
As one of the guest speakers of the festival’s master classes, D‘Ambrosia joined Disney in 2011 and has played a cr
ucial role in steering the company to the top of preschool TV networks in the United States consecutively from 2013 to 2018.
Socheat Chea, a Cambodian student with big dreams, wouldn’t attract much attention if he
walked down a street in his country since he doesn’t talk a lot and is a bit shy around strangers.
His classmate, Edgar Moreno Pena, who is from Venezuela, is more adept at socializing. He has
a vocabulary of more than 200 Chinese words, tells shopkeepers on Beijing streets pia
nyidian (give me a bigger discount) and uses Chinese-language food-delivery apps on his mobile phone.
“I often do shopping at Taobao and JD,” he said, referring to China’s two most popular online shopping websites.
Although the two foreign students have few similarities in their perso
nal backgrounds, they share a common goal at the Shenzhou Institute in northern Be
ijing: They are trying to learn from Chinese teachers how to design, build, operate and maintain satellites.
“I go on trips twice a year. I usually do not buy souvenirs on the road, because they are q
uite similar and less creative, which I can easily find at the stalls of Shanghai’s Town God Temple.”
Netizens in China joke online Yiwu’s residents need
not buy souvenirs at other places as all such articles originate in their hometown.
As Shi sees it, there is immense scope to reinvent the concept of souvenirs in general and Chinese souvenirs in particular.
Souvenirs, he said, should be made in various formats－a local snack, curries from In
dia, black tea from Sri Lanka, dried apricots from Xinjiang Uygur autonomous region, or Spanish Iberian ham.
They could also be in the form of a delicate little gift of a key ch
ain, handicraft or fridge magnet, but a special local product would be ideal.